Back Icon
October 5, 2023

Personalization at Scale: How AI Writing Enhances Customer Experience through Tailored Communication

Edward F. Boyle
Managing Partner - Specialty: AI, ClimateTech, DeepTech

In the digital age, where businesses are inundated with vast amounts of data and consumers are bombarded with a plethora of messages, the ability to stand out and resonate with the audience has become paramount. The key to unlocking meaningful customer engagement lies in personalization, and Artificial Intelligence (AI) writing technologies are paving the way for businesses to achieve this at an unprecedented scale.

The global AI market size was valued at USD 62.35 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 40.2% from 2021 to 2028, according to Grand View Research. A significant portion of this growth can be attributed to AI writing and its capability to enhance customer experience through tailored communication across various industries and sectors.

Retail and E-commerce

In the retail and e-commerce sectors, personalization is not merely a strategy; it's an imperative. Customers now expect a shopping experience that caters to their preferences, purchase history, and browsing behavior. AI writing technologies can:

  • Analyze customer data
  • Autonomously generate product recommendations
  • Personalize emails
  • Target marketing messages

This not only enhances the customer experience but also significantly boosts conversion rates and customer loyalty. The global retail e-commerce sales are projected to grow to 5.4 trillion US dollars in 2022, and businesses tapping into AI-driven personalization are poised to claim a substantial share of this market.


The healthcare sector stands to gain immensely from AI writing, particularly in enhancing patient engagement and communication. By analyzing patient data, AI can generate:

  • Personalized health and wellness content
  • Tailored care plans
  • Individualized communication messages

This not only improves patient adherence to care plans but also fosters a more personalized healthcare experience. The global healthcare analytics market size is expected to reach USD 129.7 billion by 2028, and AI writing will undoubtedly play a crucial role in driving data-driven personalized care in this growth.

Finance and Banking

In the finance and banking sectors, where customer trust is paramount, personalized communication can significantly enhance customer relationships and loyalty. AI writing technologies can generate:

  • Personalized financial advice
  • Tailored product recommendations
  • Individualized communication messages

This not only enhances customer satisfaction but also drives product uptake and engagement. The global AI in the banking sector was valued at USD 4.9 billion in 2020 and is expected to reach USD 14.3 billion by 2028, with personalized communication being a key driver.

Travel and Hospitality

The travel and hospitality industry thrives on delivering exceptional customer experiences. AI writing enables businesses in this sector to create:

  • Personalized travel recommendations
  • Tailored booking experiences
  • Individualized communication throughout the customer journey

This not only enhances the customer’s travel experience but also fosters loyalty and repeat business. The global online travel market is anticipated to reach USD 765.3 billion by 2025, and businesses that leverage AI-driven personalization will be better positioned to navigate the competitive landscape.


The advent of AI writing is not merely a technological advancement; it's a paradigm shift in how businesses communicate with their customers. By enabling personalization at scale, AI writing allows businesses to create more meaningful, relevant, and engaging customer experiences across various touchpoints.

In an era where customer expectations are continually evolving, and the demand for personalized experiences is ever-increasing, AI writing emerges as a pivotal technology that bridges the gap between data and personalized communication. Businesses that harness the power of AI to deliver tailored communication will not only enhance the customer experience but also drive engagement, loyalty, and growth in the burgeoning digital marketplace.

Note: The market sizes and projections mentioned are based on various reports and may need to be verified and updated with the most recent data available. Always ensure to cite accurate and reliable data in your blogs.

Go Icon